Non-profits, religious and charity organizations depend on donors for survival. Direct mail and printing in general have been a mainstay of these organizations' fundraising plans. The challenge is to reach many different levels of givers based on their donation amounts. These organizations must be careful
in the types of printing they do. If they send something out perceived to be too costly, they can turn away the lower end of their givers.
One solution to this is digital printing where we can print short runs that are more tailored to a smaller segment. We are able to print variable data to target high end donors. By doing this, these non profit organizations can still do their mass mailings but then target their smaller circle of larger donors or prospects with a personal touch.